Client: Ad Council
Product: Stay In School
Project: National TV
Role: Art Director
As it turns out, most kids drop out of school thinking that they will return. This doesn't happen often. To dissuade such decisions, this campaign shows how awkward it is to return to school, older.
Michael Patrick Jann, creator of MTV's "The State" and "Reno 911" thought the ideas were funny, he directed them. And made then funnier. And yes, that is Uncle Leo.
Developed for parents of potential high school drop outs, this commercial shows that a little parental involvement has great impact.