Client: DeBeers/Diamond Trading Company
Product: Three Stone Anniversary Ring
Project: National TV Commercial
Role: Art Director
A prestigious diamond company questions how to triple sales without selling three times as many products. The answer is simple: a ring with three diamonds. Each diamond representing the three stages of a relationship; past, present and future. This isn't just effective marketing, it's love.
Oscar-nominated film director Stephen Daldry, loved the script. So much so, he took a break from working with the likes of Meryl Streep, Nicole Kidman and Julianne Moore to direct his first commercial alongside me.