Lifebooker Loot

Client: Product: Lifebooker Loot Project: Name Development & Brand Identity Role: Creative is a platform for booking discounted health and beauty appointments. With much sucess, the company launched a dailey deal site. This new brand extention needed to honor its parent while making sure it paved way for its own prosperous future. So I gave it a name: Lifebooker Loot. Then I designed look, a logo, and wrote some copy. Effective and admired, the original Lifebooker soon adapted Loot's identity.

Brand Identity: Writing
In addition to developing the name Lifebooker Loot, I wrote a variety of copy to further establish a strategic and consistent tone of voice. I even wrote deals - about Botox, Capoeira and how to "Hire A Boyfriend."
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