Project: Get In The Game
Role: Art Director & Writer
In 2016, Nissan became an official partner the UEFA Champions League, Europe's most prestigious football competition. This global platform provided Nissan and UEFA the opportunity to show fans all over the world the blending of esteemed automotive and football engineering skills. Highlighting that the cars and game are created by people who have a passion for what they do - the effort was named, "Engineers of Excitement."
Post-launch, it was evident that Nissan employees needed to be involved in the campaign. "Get In The Game" is a hyper-targeted effort to tailor the "Engineers of Excitement' campaign for Nissan employees.
The campaign is comprised of online competitions, gamification, live events, and culture building.
Nissan's Get In The Game Teaser Poster, Web Ad Directing Audience to Hub - www.nissan-getinthegame.com
Web/Intranet Teaser Banner
Vote & Win: An online contest devised for employees to vote for Goal Of The Week
Predict The Scores: An online contest devised for employees to predict match scores
Vote & Win and Predict The Scores web banner
Goal Of The Week web page. Click image to view live site.
Printed Poster & Online Promotion for employees getting free rides and seats to All Star games.
Online voting to determine which matches will be screened at Nissan's theater